Bernays was named one of the 100 most influential Americans of the 20th century by Life. Bernays described the masses of people as irrational and subject to herd instinct - and outlined how skilled practitioners could use crowd psychology and psycho-analysis to control them in desirable ways.
Bernays worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and non-profit organizations.
Video on EDWARD BERNAYS (9)
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Edward Bernays: Social Manipulation through Invisible Government
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Edward Bernays persuaded Women to Smoke in public
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Edward Bernays gave us 'Bacon & Eggs' for Breakfast
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Edward Bernays PR methods used to push for American-led invasion of Iraq War, 2003
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